Dernier jour Annuaire digital illustré 
Illustrated digital directory
Adopting corporate video means choosing an original and bold format. With the constant rise in the number of videos viewed online, corporate video offers three unexpected advantages:
· Boosting your employer brand.
· Improving your SEO rankings.
· Increasing your chances of converting new leads.
In short, it could quickly set you apart from the competition by adding authenticity to your message..
A corporate video is essential for several reasons.
· For external communications, it lends credibility to your brand image. By showcasing your products or services, you modernise your image to customers.
· For internal communications, corporate videos strengthen dialogue, reinforce company culture, and accelerate the dissemination of information. Through tutorials, they can also be used to train employees.
· In terms of your employer brand, video is a strategic HR tool that helps to attract and retain talent. The key here is to humanise the brand and raise awareness of important topics such as CSR, or the benefits of roles.
There are various possible formats: reports on production processes, interviews with experts, promotional clips, and brand web series...
Remember: A corporate film is a versatile and valuable resource. It supports both your external and internal communications, including talent management.
Every marketing professional conduct case studies. In lighting, the objective is often to demonstrate the effectiveness of the proposed solutions, but not only.
Creating a promotional film for clients is an even more compelling strategy. It shows the various lighting effects and techniques employed.
A corporate video can take the form of a promotional film, commercial, or comprehensive report, presenting the choices of a lighting project.
Discover our lighting project videos.
In storytelling, the aim of a case study featuring an interview is to convey a narrative. The concept for the product emerges through the lighting design project presented, and not the other way around.
This corporate video may incorporate drone footage, animations, and graphics to enhance the instructional explanation of the project.
By steering clear formulaic discourse, this emphasis on the project evokes emotion and, ultimately, stimulates sales.
A video interview is an effective tool for reaching your target audience. Versatile and authentic, it facilitates access to information while offering significant educational potential.
This type of corporate video also enhances your brand recognition. In short, it boosts your company’s credibility and gives your business a more human touch.
Depending on your goals, you can choose to interview external experts or internal colleagues.
Various formats are possible: a television-style set with multiple experts, one-to-one interviews, voice-overs, and either formal or journalistic approaches. Finally, when presented in a raw format, the interview is well suited to social media platforms.
Whether it’s light trails, exhibitions or shows, event videos are powerful communication tools.
Once the editing is complete, LZL Services broadcasts them on its YouTube channel and the Light ZOOM Lumière portal to showcase the event.
Short videos, which encourage user engagement, are easily shared on social networks.
To promote lighting and maximise its impact, a range of strategies can be employed. One of the most impressive is the light drone show.
An event video report is an effective tool for promoting professional corporate events such as product launches, company seminars, customer workshops, or team-building activities.
Audiovisual content allows viewers to immerse themselves in the event and highlights its key moments.
The following examples feature student workshops in lighting, led by lighting designers, which took place in Germany and Sweden.
Wismar Dynamic Lighting, DE
Faculty of Design, Hochschule Wismar
Are you launching a new product or feature? Let us use the camera to showcase your innovation with a professionally crafted video.
This format is designed to present a product, customised solution, or service in various forms: such as a promotional film, an advertising spot, or a clip detailing technical features. The editing will be dynamic and will adhere to your graphic guidelines.
The objectives are to narrate the story of your product or service, evoke emotion, and ultimately, drive sales.
By illustrating the daily life of your teams, your corporate film can also highlight your professions. This video demonstrates your expertise, helping you position yourself as a dynamic leader in your sector.
To ensure a successful corporate video, LZL Services collaborates with an AV professional. Each stage is then meticulously prepared.
Step 1: Define the Objectives
Clearly defining objectives is crucial. In brief: consider the message, target audience, format, duration, location, and budget of the corporate video.
Step 2: Write the Script
Writing the script is essential. It should include locations, flow, cast details, dialogue, voice-over, and other practical aspects.
Step 3: Create the Storyboard
The storyboard translates the script into illustrations. It details each scene to guide the technical team during filming.
Step 4: Film the Video
With a strong script and an effective storyboard, filming should proceed smoothly, with the set and speakers properly prepared.
Step 5: Edit the Footage
In post-production, editing begins with selecting and assembling the shots. The editor then corrects the colour and lighting of the images. Finally, he integrates sound, text elements and, if necessary, visual effects.
Step 6: Broadcast the Video
Considering the target audience, the final video is distributed through appropriate channels: YouTube, social media, and the company’s website. It should always be accompanied by an attractive thumbnail to capture attention.
© Light ZOOM Lumière, tous droits réservés.
© Light ZOOM Lumière, tous droits réservés.
