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In a professional context, a white paper is a document intended to provide detailed expertise on a specific topic. Its purpose is to inform and guide the reader.
White papers are widely used across various industries, such as marketing, IT, healthcare, and more. They are typically concise and rarely exceed 50 pages.
White papers enable organisations or associations to demonstrate their expertise and enhance their credibility within their field.
· On the public and associative side, white papers are used to compile a collection of information on social or political issues.
· In the private sphere of B2B, white papers serve as a content marketing tool, answering questions on a specific theme.
Remember: The purpose of a white paper is to generate leads and reinforce the organisation’s position as an industry leader.
Discover the white papers created by LZL Services.
Landscape Format White Paper
Sustainable public lighting
Livre blanc guide pratique
Publish in a magazine
What is an eBook? An eBook is a digital document available in electronic format. It can be read on computers, tablets, e-readers, and smartphones. There are three main eBook formats:
· PDF Format: This is often used for professional and academic documents, as the layout remains fixed. Created by Adobe, the format is ideal for reading on computers and tablets. With high-quality photographs and a neat layout, it guarantees a striking impact.
· Flipbook Format: An animated version of a book, flipbooks provide a more immersive online experience compared to traditionally printed content. They are commonly used for booklets, brochures, magazines, newspapers, and more. This HTML5 format can include videos and interactive elements..
· ePub Format : This eBook format is mostly used for publications with a large volume of text, such as novels and magazines. It was developed by the international consortium IDPF. The text size can be customised for optimal reading comfort.
The main advantages of an e-book are its interactivity and immediate availability for download. Whether with text, photos, videos or audio files, users can easily navigate through the table of contents.
Remember: The e-book is a contemporary alternative to the traditional book, combining convenience and technological innovation to enrich the reading experience.
Do you have an eBook project? Contact LZL Services!
A beautiful bookA beautiful book is a richly illustrated and meticulously printed work, often produced on premium paper. Such books are typically designed to showcase business or artistic endeavours with outstanding photography. They are admired and frequently given as gifts.
The corporate book is a specific type of beautiful book. Often created to mark an anniversary, such as the founding of a company, its purpose is to recount the story of entrepreneurship, outline values, and highlight the key aspects of a particular sector. It may also provide an opportunity for customers, contributors, or employees to share their voices, preserving the memory of a period and its activities.
A collector’s book refers to a special, limited edition of a work. This deluxe version seeks to establish a distinctive brand image, a concept that traditionally applied to books and media but now extends to a wide range of products and designs. This has increased its collective appeal and impact, especially on social media.
Beautiful books in which we have participated.
Beautiful Book of Photographs
Beautiful book lighting
Collector's book 47 interviews
Beautiful book light design
A scientific book is used to disseminate knowledge in science and technology. It may be written by scientists to present new findings, or by experts with the aim of popularisation.
A technical book is intended for a range of audiences, from specialists to amateurs, and typically includes detailed descriptions, graphs, tables, and illustrative diagrams relevant to the subject matter.
A practical book guides readers in a specific area, such as providing the specialised vocabulary of a field in the form of a professional lexicon. These books meet the growing need for accessible and consolidated information.
Some examples from our LZL Services editions are available.
© Light ZOOM Lumière, tous droits réservés.
© Light ZOOM Lumière, tous droits réservés.
